14 min listen
Ad science Of Right Brain Vs Left Brain -- Jon Evans // System1
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Ad science Of Right Brain Vs Left Brain -- Jon Evans // System1
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
13 minutes
Released:
Aug 27, 2023
Format:
Podcast episode
Description
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. The rise of social media and digital platforms has led to a shift towards left-brain, transactional advertising, which is designed for short attention spans. However, research suggests that right-brain advertising, which appeals to emotions, and is more effective at driving long-term brand performance, is still important for marketing success. Today, Jon discusses the ad science of the right versus left-brain. Show NotesConnect With:Jon Evans: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Aug 27, 2023
Format:
Podcast episode
Titles in the series (100)
Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting by MarTech Podcast ™ // Marketing + Technology = Business Growth