24 min listen
Why Advertising Wear-Out is a Myth -- Jon Evans // System1
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Why Advertising Wear-Out is a Myth -- Jon Evans // System1
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
14 minutes
Released:
Jan 2, 2023
Format:
Podcast episode
Description
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often brands create a large volume of expensive content in an effort to see what resonates with their audience. However, when an ad is successful and resonates with the audience, it can be used for a longer period of time to save costs and continue to drive engagement. Today, Jon discusses why advertising wear-out is actually a myth. Show NotesConnect With:Jon Evans: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 2, 2023
Format:
Podcast episode
Titles in the series (100)
Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct by MarTech Podcast ™ // Marketing + Technology = Business Growth