Have you ever felt like people weren’t responding to your marketing? One of the biggest mistakes experts and coaches make is always sharing "How-To" content. However, there is a much more powerful way to create "Desire Based" content. Which is why this week, I’ve brought in my good friend and Messaging Expert, Brandon Lucero, the Founder of Video 4x Effect. In this episode, we really dive deep into the 3 types of content that you need to be making to create demand for your product, the difference between "how to" and "what to" content, and some predictions on where the future of the expert industry is going.   CONNECT WITH BRANDON:  @iambrandonlucero soldwithvideo.com The New Generation Entrepreneur Podcast   CONNECT WITH COLIN:  www.sellfromstageacademy.com www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS:  Kajabi (Click here to learn more)