The right messaging will largely determine how successful you are as an expert or course creator. Unfortunately, so many get this wrong. 99% try to appeal to their audience's logic opposed to their emotion. When you appeal to your audience's emotion and meet them where they are at, you instantly build real rapport. My guest today, Brandon Lucero, is the leading expert on how to create the right messaging within your marketing and content to tap into your audience's emotion & drive them to take action. In this episode you'll discover: How to be very specific with your messaging while still reaching a very large general sized audience. The 3 phases that allow you to get the most out of the content/creatives you already have data on - this is genius!! A totally different perspective on how to find your ideal client without boxing yourself into a specific niche - this is also brilliant! And a whole lot more... You don't want to miss this episode!   If you found this valuable please take a screenshot and share it on Instagram and tag @colinboyd Hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I’d love to hear from you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story.https://www.conversionstoryformula.com Register for the Sell From Stage Academy® VIP Waitlist so you get all the special bonuses when we open nexthttp://sellfromstageacademy.com For all the show notes and links:https://www.expertedgepodcast.com/blog/episode141 Connect with Colin on Instagram:https://www.instagram.com/colinboyd/ Connect with Brandon Lucero on Instagram:https://www.instagram.com/iambrandonlucero/