One of the reasons your audience may not be buying from you is because your content is not addressing their buying beliefs. In this episode, I take you through 3 of the most important buying beliefs that you must be installed in your content so that the audience is primed to buy from you. These strategies can be used in your emails, webinars, live presentations, or anywhere that you are presenting content to your audience.    In this episode you discover:  -  Why you must present what you do as a 'unique opportunity' and how if you don't all of the audience's past failures and concerns will stop them from buying  -  Simple ways to improve your credibility in your audience's eyes -  this will allow you to not just have them like you but also trust you -  The #1 mistake that people make in their presentations when trying to convert a new audience into their programs (and how you can avoid making it)   If you found this valuable please take a screenshot and share it on Instagram and tag  @colinboyd     Make sure to hit the "Subscribe" button so you don't miss an episode!   Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.   Join Colin's new Live Workshop: The 5 Secrets to Sell On Webinar and Virtual Events http://colinboyd.co/workshop     For all the show notes and links: https://www.expertedgepodcast.com/blog/episode118     Connect with Colin on Instagram: https://www.instagram.com/colinboyd/