In this episode, my guest is Brandon Lucero. Brandon is the founder of Sold With Video and creator of The Video 4x Effect. His work focuses on shifting how online content is created and distributed by changing beliefs and shifting perspectives according to the psychology of selling products online. We discuss his philosophy on messaging in terms of authenticity, growth and content creation.Resources from this Episode & Working w/ MeListen to The New Generation Entrepreneur Podcast:https://podcasts.apple.com/us/podcast/the-new-generation-entrepreneur-podcast/id1509526556Follow Brandon on Instagram: @iambrandonluceroCheck Out Brandon’s Youtube Channel:youtube.com/user/soldwithvideoGet on my Email List for Free Goodies + Weekly Inspiration: micahfolsomfit.com/dyc My Website: micahfolsomfit.comConnect w/ me on Instagram: @lifeonfolsomfarmNew Coach Mentorship: micahfolsomfit.com/transformyourlifeWork w/ Me on your Health Goals in my Virtual Gym: micahfolsomfit.com/getfitGet on my Email List for Free Goodies + Weekly Inspiration: micahfolsomfit.com/dyc Folsom Farm Homegrown Beef Info & Waitlist: http://micahfolsomfit.com/beefwaitlistAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy