Damian Symons is the CEO of Clear M&C Saatchi and author of 'From Choas to Clarity', which we reference a bunch in this conversation. He shares some of the excellent insight gained from this study of over 700 CEO’s and CMO’s into the changing role of the CMO over the past year and more.What we covered in this episode
How aligned is the CEO and CMO when it comes to business priorities?
Why is the CMO a lot more influential now than a year ago?
How a crisis makes you a lot more connected to your customers and colleagues
How business strategy and the actions required to deliver it get easily disconnected
Why Marketing needs to be much more than just ‘colouring in’
Why CMO’s need to be more accountable for both short and long term investments
How CEO’s become more focussed on the long terms whilst demanding short term action from their CMO
The importance of a clear narrative, clear evidence and a clear short, medium and long term goals
Why successful CMO’s aren’t always the best marketers
How you can make this crisis the best thing that ever happened to you
The failure of CMO’s to nurture talent and why no-one wants the job
The 4 point plan to create clarity from chaos