3 min listen
How to build habit-forming products - Nir Eyal, Part 2
FromUncensored CMO
ratings:
Length:
46 minutes
Released:
Feb 15, 2023
Format:
Podcast episode
Description
Nir Eyal is back for the second part of this 2-part Uncensored CMO series. This episode, we talk about the book that made him famous - Hooked - and how you can apply habit-forming techniques to your own marketing work.Some more about Nir:Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Reviewas, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
Released:
Feb 15, 2023
Format:
Podcast episode
Titles in the series (100)
Uncensored CMO launches on 16th December: Uncensored CMO launches on the 16th December, with six world-class episodes with some of the best in the industry. To find out what marketers really think, subscribe to the podcast. by Uncensored CMO