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#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable

#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable

FromCreator Science


#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable

FromCreator Science

ratings:
Length:
58 minutes
Released:
Nov 14, 2023
Format:
Podcast episode

Description

Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019).
Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
In this episode, you’ll learn:

About Nir's life as an author

Habits and distractions

Capturing the attention of an audience

And how we can better focus our own limited energy and attention 

Full transcript and show notes
Nir's Website / LinkedIn / Twitter / Instagram
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Released:
Nov 14, 2023
Format:
Podcast episode

Titles in the series (100)

Creative Elements talks with today’s top creators. Through narrative interviews, Jay Clouse explores how creators like Tim Urban, James Clear, Tori Dunlap, and Codie Sanchez are building their audiences today. Not what worked 2, 5, or 10 years ago, but specific strategies and tactics that are working for them today. You'll also hear the specific elements of their personality, style, or approach that have helped them succeed – elements like focus, vulnerability, revision, and constraints. By learning how these creators make a living with their art and creativity, you'll gain the tools and confidence to do the same.