61 min listen
#168: Alexandra Watkins – How to invent a GREAT brand name.
FromCreator Science
ratings:
Length:
58 minutes
Released:
Oct 17, 2023
Format:
Podcast episode
Description
Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert. Alexandra is also the author of the best selling creativity book, Hello, My Name is Awesome
Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca Cola, Disney, Google, and Twitter.
Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator.
In this episode, you’ll learn:
The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
How important domain names are, including whether .com is important
How to get a good .com even if your first choice is taken
Whether premium domains are worth it or not
And if and when you should consider a rebrand if you're not satisfied with your current name
Full transcript and show notes
Alexandra's Book / Website / Facebook / LinkedIn / Twitter
SMILE and SCRATCH test
How I rebranded my newsletter
How I rebranded my podcast
***
CONNECT
? Subscribe to the newsletter
? Connect on Twitter
? Connect on Instagram
? Connect on TikTok
? Make a guest or mailbag request
? Check out our curated Playlists
***
SPONSORS
? View all sponsors and offers
***
SAY THANKS
? Leave me a voicemail
? Leave a review on Apple Podcasts
? Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca Cola, Disney, Google, and Twitter.
Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator.
In this episode, you’ll learn:
The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
How important domain names are, including whether .com is important
How to get a good .com even if your first choice is taken
Whether premium domains are worth it or not
And if and when you should consider a rebrand if you're not satisfied with your current name
Full transcript and show notes
Alexandra's Book / Website / Facebook / LinkedIn / Twitter
SMILE and SCRATCH test
How I rebranded my newsletter
How I rebranded my podcast
***
CONNECT
? Subscribe to the newsletter
? Connect on Twitter
? Connect on Instagram
? Connect on TikTok
? Make a guest or mailbag request
? Check out our curated Playlists
***
SPONSORS
? View all sponsors and offers
***
SAY THANKS
? Leave me a voicemail
? Leave a review on Apple Podcasts
? Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Oct 17, 2023
Format:
Podcast episode
Titles in the series (100)
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