Rivky sits down with Alexandra Watkins, a naming and branding expert, to really answer the question, what’s in a name? We discuss the difference between advertising and branding, how I named Impact Fashion and why domain names are not as important as you think. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the Neato robotic vacuum, Burger King’s Mac n’ Cheetos, and Spanish language school Gringo Lingo.  Alexandra is a former Nasdaq Entrepreneurial Center Author in Residence. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. She lives by the beach in her Barbie Dream House. eatmywords.com Click here to see the Impact Fashion collection of dresses. Click here to get an Impact Fashion Gift Card Click here to get the Am Yisrael Chai crewneck. Click here to join the Impact Fashion Whatsapp Status