In this episode, Steve Fretzin and Alexandra Watkins discuss:The profession of naming. Brand, personal, and business naming. Identifying what makes you unique and your brand personality. Creating a consistent message across your brand, social media, and all aspects of your business.  Key Takeaways:People fall in love with brands, but it doesn’t happen overnight. The name is the soul of your brand. If you name it correctly, you can attract the business you want to work with off of the name alone. Brainstorm by using all of your online resources. Using colors on a whiteboard is outdated and one of the worst ways to brainstorm. Review your client testimonials - understand what words they are using to describe what you are helping them with, even if it isn’t the language you would have used.  "Use your moniker, use your name everywhere that you can. It's going to help people remember you." —  Alexandra Watkins Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Beyond Curious - https://podcasts.bcast.fm/beyond-curious About Alexandra Watkins: Alexandra Watkins is a brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick." She is the founder of Eat My Words, a naming firm that specializes in creating names that make people smile instead of scratch their heads. If you have ever enjoyed a Wendy's Baconator, you have literally eaten her words.  Connect with Alexandra Watkins:  Website: https://eatmywords.com/Email: alexandra@eatmywords.comBook: https://eatmywords.com/brand-names-book/LinkedIn: https://www.linkedin.com/in/alexandrawatkins/LinkedIn: https://www.linkedin.com/company/eat-my-words/Twitter: https://twitter.com/eatmywordsFacebook: https://www.facebook.com/EatMyWordsNamesInstagram: https://www.instagram.com/sandiegobitchinbackyard/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.