In this episode of Chasing the Insights, I talk to the founder of Eat My Words, Alexandra Watkins. Alexandra talks to us about the science of Brand Names. Alexandra Watkins is the Chief Executive Boss Lady and outrageously outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Clients including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped her to come up with creative and engaging names that move people and move products. Her own name hall of fame includes the Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. Alexandra's breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," was named a Top 10 Marketing Book by Inc. Magazine. She is a former NASDAQ Entrepreneurial Center Author in Residence. Currently she is Author in Residence in her San Diego, California pool house.