April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It.
April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products.
Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them position their products.
In this episode, you'll learn

How she built her consulting business

How she attracts high caliber clients

The process she uses for qualifying them

And April's experience publishing her 1st book

Full transcript and show notes
April's Website / Twitter / Instagram / YouTube / LinkedIn
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