You’ve no doubt heard of personal branding. Emerging leaders need something stronger than that. They need to build a leadership brand so they can be recognised as somebody with leadership potential.When you’re aiming for a leadership position, you need to package and market yourself as a leader. How do you do that? How do you create a leadership brand?There are a number of touch points you need to think about. These are the points from which your audience will gather clues or information about who you are and what you stand for.These are the touch points that your boss will use to decide whether you’re leadership material, or not.So it’s critical you get them right!In this episode, I help you define your leadership brand so you know what you’re aiming for, and then I delve into three touch points so you can start creating your leadership brand for 2020.In this episode, I discuss:Why I prefer the term, “leadership branding”.How you have control over these touch points.How to define your leadership brand and I share with you a quick activity that you can do on your own.Why your outfit is an important touch point to think about.How your nonverbal communication is important.The importance of your verbal and nonverbal communication being in-sync.How to overcome getting your thoughts muddled and clearly convey your thoughts in business meetings.Resources talked about in this episode:Powerful, Confident Body Language for Women: http://www.executive-impressions.com/blog/powerful-body-language-for-confident-elegant-women5 Personal Branding Tips for New Leaders: http://www.executive-impressions.com/blog/fivepersonalbrandingtipsnewleadersListen to this episode here: https://podcasts.apple.com/au/podcast/003-how-to-start-building-a-strong-leadership-brand-in-2020/id1500219829?i=1000466475891Love the show? Let me know!Are you a fan of The Leadership Pod? Have the tips, insights and strategies I share with you helped you increase your visibility and influence so you can unlock your leadership potential? Head over to Apple Podcasts and tell me how this podcast has helped you by leaving a review. And don’t forget to subscribe so you can be the first to know when I release a new episode.What are you waiting for? Head over to Apple Podcasts, leave a review and subscribe!Join the Executive Impressions’ Community of Emerging Leaders!Want even more tips and insights so you can advance into leadership? Join my monthly newsletter and I’ll give you access to the Leadership Evaluation Toolkit so you can evaluate where you stand in building your visibility as a leader, and what areas you need to work on. Access these free resources and join hundreds of others in the Executive Impressions Community here: http://www.executive-impressions.com/your-giftFollow me on LinkedIn!LinkedIn is my number one social media platform and I would love you to join me there. Everyday I share tips and insights and a lot of video posts around leadership that you won’t find anywhere else. And the conversations over on LinkedIn are next to none! Join us by following me on LinkedIn and following my hashtag