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[012] Q&A: How Can I Land New Clients at Networking Events?

[012] Q&A: How Can I Land New Clients at Networking Events?

FromThe Leadership Pod


[012] Q&A: How Can I Land New Clients at Networking Events?

FromThe Leadership Pod

ratings:
Length:
31 minutes
Released:
May 4, 2020
Format:
Podcast episode

Description

Do you want to find new clients at networking events? Have you tried networking to land new clients but haven’t been successful? Many emerging leaders who are required to find new clients for their own business, or do business development for their employer, approach networking events the wrong way. They have the wrong expectations and they don’t approach networking strategically. As a result, they don’t get new clients and end up wasting their time.In this episode of The Leadership Pod, I delve deeper into this issue and share with you five steps that you need to implement to networking strategically and generate new clients for your business or yourself through networking.In Episode 12 of The Leadership Pod, you will learn:The wrong expectation that many emerging leaders approach networking events with. How networking fits into the know, like and trust factor.How to Choose the right networking events to go.A one-line strategy to answer the question, “What do you do?”.Why asking the other person questions is important.Ideas on what questions to ask the other person.Etiquette tips and manners you need to show during networking.How to follow up after a networking event to move the relationship forward.STRUCTURE FOR INTRODUCING YOURSELF AT NETWORKING EVENTSI shared with you a structure to introduce yourself effectively at networking events. This structure is simple, but it will help you highlight the value and results you bring your clients or your team.Here is the structure:“I help....[who]...so they can...[value/result]...”For example:“I help people who are going through a divorce to come to an mutual agreement so they can part amicably and with less stress”.“I help mid-size businesses increase their efficiency by incorporating technology into their work processes”.I hope you find this structure useful the next time you’re asked the question, “What do you do?” at a networking event.Resources mentioned:Business Etiquette 101: Social Skills for Success https://www.udemy.com/course/business-etiquette-101-social-skills-for-success/?referralCode=77FFA114311BAE37A80FLove the show? Let me know!Are you a fan of The Leadership Pod? Head over to Apple Podcasts and tell me how this podcast has helped you by leaving a review https://podcasts.apple.com/au/podcast/the-leadership-pod/id1500219829. And don’t forget to subscribe so you can be the first to know when I release a new episode.Join the Executive Impressions’ Community of Emerging Leaders!Want even more tips and insights so you can advance into leadership? Join my monthly newsletter and I’ll give you access to the Leadership Evaluation Toolkit http://www.executive-impressions.com/your-giftFollow me on LinkedIn!LinkedIn is my number one social media platform and I would love you to join me there. Everyday I share tips and insights and a lot of video posts around leadership that you won’t find anywhere else. And the conversations over on LinkedIn are next to none! Join us by following me on LinkedIn https://www.linkedin.com/in/kararonin/ and following my hashtag #execimpressions https://www.linkedin.com/feed/hashtag/execimpressions/.Thank you so much for listening to this episode of The Leadership Pod!
Released:
May 4, 2020
Format:
Podcast episode

Titles in the series (91)

The Leadership Pod is the podcast for emerging leaders who want to build their visibility and influence so they can unlock their leadership potential. Each month, your host Kara Ronin shares with you strategies, insights or Q&A episodes around leadership development, building your leadership brand, communication skills, and workplace interactions so you can excel into leadership. Keeping your head down and doing a good job at work is no longer enough to get you noticed and promoted. Success in leadership requires a different set of skills; ones you didn’t learn in business school, but you will in this podcast.