Nir Eyal talks about how changing your business habits can harm user retention. Episode 185: The Limits of Loyalty: When Habits Change, You're Toast by Nir Eyal of Nir And Far on User Acquisition & Retention Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/2015/01/loyaltylimits.html  For NordVPN’s birthday, every purchase of a 2-year plan will get you 1 additional month free AND a surprise gift. Go to NordVPN.com/osd and use code OSD to secure your web browsing in seconds! Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group  Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily