25 min listen
Achtung! How to create and sustain attention - Orlando Wood, System1
FromUncensored CMO
ratings:
Length:
30 minutes
Released:
Oct 18, 2020
Format:
Podcast episode
Description
Here's what we covered in this episode:
Who is Orlando and what is Lemon all about?
Have the insights in Lemon changed on the back of the Coronavirus crisis?
How emotion plays out in online video
Why emotion is imperative online when you only have 6 seconds to capture people's attention
Why you don't just need to be rational because your ads are targeted
Brands should be using online advertising not only for activation, but also for brand building
Examples of brands and ads doing this well
How advertising is similar to writing a novel and art
Why we've lost some humility in our advertising
What the vital ingredients are to make online advertising work effectively
Follow me:
Twitter | @uncensoredCMO
LinkedIn
Who is Orlando and what is Lemon all about?
Have the insights in Lemon changed on the back of the Coronavirus crisis?
How emotion plays out in online video
Why emotion is imperative online when you only have 6 seconds to capture people's attention
Why you don't just need to be rational because your ads are targeted
Brands should be using online advertising not only for activation, but also for brand building
Examples of brands and ads doing this well
How advertising is similar to writing a novel and art
Why we've lost some humility in our advertising
What the vital ingredients are to make online advertising work effectively
Follow me:
Twitter | @uncensoredCMO
Released:
Oct 18, 2020
Format:
Podcast episode
Titles in the series (100)
Why there has never been a better time to advertise - Kate Waters, ITV: Kate Waters is the director of client strategy and planning at ITV, one of the UK's biggest broadcasters, who have taken a considerable hit during the crisis. Even though the audience figures are through the roof, advertising revenue is down. Kate talks u by Uncensored CMO