23 min listen
How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director
FromUncensored CMO
How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director
FromUncensored CMO
ratings:
Length:
49 minutes
Released:
Apr 3, 2024
Format:
Podcast episode
Description
How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand Director at Guinness, one of the most iconic brands in the world. Recorded from the Connoisseur bar at the Guinness Storehouse in Dublin, this episode of Uncensored CMO is special. Not just because of how much history is involved in the brand, but the fact that Stephen is a fourth generation employee, carrying on the legacy of his family.
Released:
Apr 3, 2024
Format:
Podcast episode
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