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From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison

From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison

FromUncensored CMO


From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison

FromUncensored CMO

ratings:
Length:
50 minutes
Released:
Apr 24, 2024
Format:
Podcast episode

Description

Today we're taling about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how to turn around business, how to win pitches and more.Timestamps00:00 - Intro00:47 - Where did the name Boom come from01:31 - Scott’s background at Saatchi&Saatchi04:57 - What is Nike’s secret sauce09:48 - Scott’s career failures13:27 - Working on the Diesel brand17:37 - How to go from bust to Boom!40:11 - How to pitch to CMOs
Released:
Apr 24, 2024
Format:
Podcast episode

Titles in the series (100)

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.