Growing a startup is a daunting task. There are a million things to think about and a million different ways to approach each one. Enough to make your head spin and your stomach churn.

But don't worry, as always, we've got you covered.

When it comes to growing a startup, setting up the foundation is one of the most important steps. 

Think about it, you can't build a big house on a shaky foundation, can you? Even if you manage to do that, it's only a matter of time before it all comes crashing down. The same goes for your startup so it's obvious that setting up a strong foundation is of utmost importance. 

However...

Setting up a strong foundation is not enough, you also need to have a solid strategy in place. A strategy that will help you grow your startup and take it to the next level.

Now, the question is:

How do you actually go about setting up the foundation and finding the best strategy to grow your startup?

You're in luck because that's exactly what we're going to be talking about today. 

In this episode of the Funky Marketing Show, we have Vukasin Vukosavljevic, VP of marketing at Skillful Communications. Vukasin is also the former Head of Growth at lemlist and a Former Marketing Manager at Shyft.

During his time at lemlist, Vukasin helped grow the company from $12K to $13.5M ARR and he also played a key role in helping Shyft raise multiple seed rounds and grow their revenue from $30K to $2M.

So, if anyone knows a thing or two about setting up the foundation and finding the best strategy to grow your startup it's definitely Vukasin. So sit back, relax, and prepare to take some notes.

Here's an overview of what we talked about:
0:00 - Intro
2:19 - You get to play this game only once, so why not play it the way you like
6:44 - Step out of the comfort zone and find your way
11:01 - What makes for good leadership
13:03 - Retirement comes in many forms
14:49 - How to find creative ways to grow a profitable business
22:29 - How to choose what to focus on for the best results
31:20 - Figuring out company strategic narrative
36:18 - Prove to the leadership that their way isn't working
41:16 - If your brand comes through the door, what would it look like? 
46:16 - VP of marketing challenges
51:35 - Internal and external motivation
54:00 - Building a brand and growing a revenue
57:36 - Outro

Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

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