Sometimes you think your purpose is one thing, but life is ever-changing. There are levels to this shit.

But you’ve got to redesign and clarify your purpose. That's life.
Money or whatever it is can not stop you from catching one.

Crush it to get a clear perspective, just like I'm doing in a GIF below.

? This was said by Sean Combs, also known by the stage names Puff Daddy, P. Diddy, Puffy, or Diddy, an American rapper, record executive, record producer, and entrepreneur.

Now let me add my point of view. ?

My goal was never to build the biggest company.
Damn, I was even ok being the second guy in a company.

I have a goal of being the best version of myself, whatever that might be, and wherever that might take me.

I wanna get myself in a situation to help as many people and companies as possible with what I know, and sometimes I need more people by my side to do it.

That's why I work with other people. Not to be able to say I'm a boss, or whatever people are saying these days.

For example, I gave myself a CVO (Chief Vision Officer) position for a while not because Funky Marketing is that big. We're not that big. And I'm not that special.

For the Funky Marketing, Founder is just fine. Or CEO, because people respect more CEOs than Founders, for some reason.

I named myself CVO because I needed to do something new to get myself in the right conversations because one of the things we're doing is changing the way companies do things. Nothing else. And it served its purpose very well.

But let me get back to my main topic..

We're living in an ever-changing world. We all need to change and not only follow the existing changes but be the ones that are starting those changes.

It's not enough just to have a good or a great product. Or service.

We now live in Relationship Centric era.

Today customers want to know you as a person, not just a company. They want to engage with you as people and relate to you on an emotional level.

In this Relationship-Centric Era, your success is no longer driven by what your product does, but by who you are as a brand.

The companies that do things right are the ones that create stories about who they are, why they matter, and show how their product makes people’s lives better. They have a narrative, not just a brand promise.

The Relationship-Centric Era is all about telling your story with authenticity and presenting your company as something you are passionate about.

It’s all about creating a personal connection with your customers and forming heartfelt relationships.

It is time to make a shift from transactional marketing to relationship marketing – from pushing out the same messages over and over again to building meaningful, authentic relationships with your audience.

While you have time, whoop your own ass before somebody else (competitors, industry, market, world) does that for you.