I always forget when I record these that I have like sound effects and sounds like this one that is like this really soothing tone, because today we're going to be talking about how impact has to come before profit, not the other way around, get you all hyped up and everything here.But I literally. Have to hit this. There's this amazing book that I think every entrepreneur, every business owner and every human should read, it's called the little book of clarity by Jamie smart. And we have to remember that profit is the result of impact and not vice versa. And so if we focus on making greater impacts and our most ideal customers' lives before and after they pay us, then the profits will follow. And I want you to think about this because I see a lot of people like I'm going to make a profit, I'm going to make a profit. That's awesome. But your profit. Should come as a by-product of helping somebody change their life for the positive, but I've watched people sacrifice their client's results in exchange for a profit.When was the last time you as a customer paid for something and didn't achieve the result or didn't have an ideal experience and then gave that company more money or positively marketed that company. Chances are zero, but then if you inverse that question, you ask, when was the last time a company charged me money over-delivered helped me achieve the result. Then I paid them more money. And then I told all my friends about them. The answer to that is probably a lot more frequent than the latter. And so we have to remember that profit is a byproduct of impact. And unless you are a scammer, you're like a black hat kind of, I don't believe in this. I want to steal from people.There's no way that you can make  profit at the sacrifice of impact and make a difference and build something that's sustainable. You can just steal from people or trick people, manipulate people. And that's not what any of us want to do. We give loyalty to brands and to companies and to foods and to products and to things that make us feel good and help us achieve what we set out to achieve. And so you have to remember that the profit of your business is directly correlated to the impact you have on helping your ideal customers achieve thereafter state. And these are where value ladders were created. This is where Ascension models were created. Somebody comes in and they've spent a hundred dollars with you and you actually help them achieve what it was that was promised. And they've made it to the place where they're ready to spend a thousand. Or they bought one of your products and they got into a habit and momentum and utilizing it. And then they were willing and ready to buy four more. Their lifetime value goes from $50 to 500. They come into one of your courses.Like my email course, they build a business on the back end of it. Then they end up in the mastermind and they end up paying for consulting. But your business and the success of your business will always be built. On the backend of the business on fulfilling what we promised and helping people achieve results and deepening those relationships so that they can be our marketers for us so that they can do our diligence for us so that they can do the deed of telling other people. And they are walking billboards and walking testimonials of the team that you have built. But there is zero company and zero company that's built on morals and principles where people have not achieved what was done and that ignores the people that pay their bills. And so you have to remember that your impact make in every level is directly correlated to the profit that you make. And you have to focus on impact. You have to focus on the transformation. You have to focus on getting your customer into their after state, and then the profit will come as this. And I think it's such an important thing to remember because there is zero way to lose the game of business.When you focus on impact creating profit, not I'm goin