Here is the question of the year. How do I do email marketing on Amazon correctly? For those of you listening. That was a mind blowing noise and I put my hands in my head and went on. I did it again. And you still can't see. But those of you watching it makes perfect sense to you. So Amazon email. Now first, there's two camps to this, right?There's basically two types of brands that I see on Amazon, and people get to choose which one they are. Brand number one, the brand on Amazon that isn't interested in building a relationship with customers. They spend all their time on Amazon. They spend a lot of money on PPC, and that's the only way to build the brand because they transact.Okay? Brand number two, I sell my product on Amazon, but I'm interested in actually building a brand. Going deep with my customers, helping them use my product, ensuring that they achieve the results. And as a byproduct, I get to massively grow and scale my brand on Amazon because I care about the customer.Now, I'm not saying that those of you that just transact and Amazon don't care, there's just two very different camps, and I've done this a lot, 300 plus companies. I've worked on thousands of these things. And here's what I'll tell you. I will never put all my eggs in one basket. And so I like to diversify.Now, if your products are on Amazon and you stay on Amazon. Great, but make sure you build an audience and own them somewhere off Amazon, which is my recommendation, which then leads us to how do we do email marketing right on Amazon. Now, first thing to understand is that Amazon is very, very strict with terms of service and things that you can do and you cannot do on Amazon.Now, I am not an Amazon. Expert per se. I would call myself dangerous because I own Amazon businesses, but my team run them. I would say I'm about 80% safe, but I will not steer you in the wrong direction. So I consider things on Amazon, green light, yellow light and red light. Now being able to follow up an email your customers on Amazon Greenlight, being able to follow up an email your customers on Amazon and asking them to leave Amazon like literally in the emails that follow up, asking them to leave Amazon.That's the yellow light. And then red light emailing your customers on Amazon, and then basically soliciting them, trying to sell more, soliciting reviews, red light, it will get your account shut down. Okay, so the first thing to remember about customers is that they bought from you whether they know it or not, because they either.Want to be in a relationship with you and want help using your product or their needs are already met and they don't need any help. Right. And the reason I say this is because on Amazon alone, when you start emailing customers after they purchase an Amazon product, it's not common. I mean, it's, it's, it's pretty common for most people to not respond or say like, Hey, I don't need this, or I don't need you to follow up with me.And those are the people that are going to keep buying your product. They'll ignore the emails and that's fine. But then there's the other camp, and in our world, we find it to be 10 to 15% that literally become customers for life because we've taken the time to very much follow up with them, build a relationship with them, go deep with them and help them better use our product.And so only you can study the terms of service on Amazon and only you can decide what's right for you and your business. But here's where you can never go wrong. You can never go wrong by being in a two way value-based, longterm relationship with your customers no matter where they are. Now there's hundreds of tools that exist for you to follow up.Email on Amazon. Helium 10 is one that we use. I know them. Amazing company, right? And so I say this by default. If you're not emailing your customers, you better be emailing your customers because it is an opportunity for them to establish a relationship with the brand outside of the product and introd