Email marketing MistakesEmail is so simple and it was just one of those things where you were able to just sit and write emails as if I'm just talking to your best friend. I know you correlate it with texting and it's like the same process. Some of the biggest mistakes that you see people make when it comes to email marketing, number one is, the make it complicated. They allow the funnels or the tech the kind of idea or concept of, I need all of these things in order for it to work. When in reality it can literally just be as simple as sending an email broadcast out and just communicating with your people. But then on the flip side often we just really get into the tunnel. People get over the fear of writing the email. We often just copy and paste like a blog post and throw it in. Or I see a lot of people just literally copied and pasted over from the actual, sales to the email. I think the biggest thing is that so often we like try to repurpose email and make it super easy and simple, but then we lose the fact that we are trying to make an actual connection point with somebody and it comes from having a style in terms of your email and really making sure that you're writing in a way that's more conversational and not just throwing something at somebody. Trying to take like a transactional approach and have it be robotic, but then expect it to work. People try to accomplish what should be done over seven days in one email which we called “email stuffing”. Email stuffing is like, I have a rule and this better than anybody. Literally trying to get people to go from I'm happy in my life to thinking my life is broken, wanting to invest money in it for something and then convincing me to do it all in one email. One of the biggest mistakes that people make with email today is they lack patience. They lack patience, and we live in this society and we live in this world where everything is like dopamine, like on the spot, give me the dopamine like immediate gratification. But I will tell you right now, the success of your email is patientsOpen ratesOpen click rate is all about the relationship you have with your subscriber. Email marketing is really about that relationship and that also comfortable patients. It's just if you Like with your best friend, like if you don't keep in touch with your best friend of course they're going to be like, what the heck, man, like what happened? You have to treat them in just the same manner with those consistent touch points. And also to making sure that you focus on like actually being there. But the secret of email marketing, comes down to the depth of organic engagement you have with your audience.Email is a massive driver. Like I'm talking multiple six figures of revenue a month just from email marketing. There’s so much opportunity we can get a 25% lift in the business with email. We're talking about social triggers. We're talking about brand awareness. We're talking about front of mind because you have to remember that there is a symbiotic relationship between your email and every other touch point in your business. And so if you have social and you're not using it, guess what that is going to negatively affect your email. If you're running paid traffic. And you're not responding to the ads or the things are getting slammed on the ads and your teams not in there and you're not running good content. That's going to affect your email. Everything works together.the success of your email comes down to the success of the relationship that you have with that family member on the other side of that email subscriber. And so does shady subject lines work? No. They get somebody's attention through the bait and switch, but the moment the email doesn't match, you've trained them to not trust you. So the next emails won't be opened. And so the success of your open rates, the success of your open rates comes down to your preexisting relationship with your customer. The moment they open their inbox and they