What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear so many people telling us they put in a lot of work to build their list just to see their subscribers leave pretty quickly. And we know it's easy to feel bad about it, but if you find yourself in this situation, fear not! There's quite a bit you can do about it.Ready to find out? SOME EPISODE HIGHLIGHTS: (4:48) Unsubscribers aren't a bad thing!(6:55) Why you can't just rely on your lead magnet.(8:41) How to make sure people want to hear from you.(12:48) Why use a Welcome sequence.(14:39) Why monitor your unsubscribe rate.(18:31) What to check when you have a high unsubscribe rate.(21:41) Have you made any changes to your email marketing?(22:51) Why always include offers in your emails. (25:15) Build a list of subscribers, not hostages!(26:53) Subject line of the week.Unsubscribers aren't a bad thing!Here are a few things to think about when it comes to unsubscribe rates - the impact they have on your technical email deliverability, your relationship with your list, and your business. Because broadly speaking, unsubscribers aren't a bad thing, especially when it comes to your emails getting delivered. Just for a second, imagine you have a massive mansion. You decide to have a housewarming party, and instead of just inviting your friends, you tell everyone who lives within 100 miles of your new place. So they all come, but the thing is – you don’t want most of these people there. In fact, you probably want them to leave! Because ultimately, you only want to hang around the people you actually like. And the same goes for your business. You want to build a list of people you like and who like you.Why you can't just rely on your lead magnetHigh unsubscribe rates are typical of the way we build our lists. And they're definitely part of the course when we use lead magnets. If you’re running ads or employing any other quick-win list-building strategies, you need to come to terms with the fact that a lot of people don’t want to be on your list - they just want your lead magnet.So they’ll opt in for the thing, get it, and then quickly unsubscribe because they don't care much about hearing from you. But one way of fixing this is to make sure you have a long-term nurture sequence.For example, if you join our list because you’ve listened to a few podcast episodes or have been in our Facebook group for a while, you’ve been nurtured into our world. That means you are subconsciously and psychologically committed to remaining on our list because we've built a relationship with you over time. It’s a totally different experience from someone you've never heard of before who signs up to a lead magnet. How to make sure people want to hear from youA good solution to help with this is asking people to join your email list because they want to hear from you however many times you email them every week. That way, your emails become the thing people are signing up for. And that should reduce your unsubscribe rate. Plus, it means that people are expecting emails from you. It's not just you suddenly sending them sales emails after they downloaded your lead magnet. You see, we also lose a good number of subscribers quite early on in our email journey. But this isn’t something unique to email marketing - it happens everywhere. Think about networking events or work meetings, for example. There aren’t that many people that you meet that you find interesting enough to keep in touch with...