When do you segment email subscribers? When exactly is the right time to start? On day one? When you reach your first 2,000 subscribers? Or maybe 20,000? Well, it depends... If you're wondering whether segmenting your list is something you should have on day one or something you should do now or maybe never, tune into this episode to help you make a decision. (2:25) Are you as excited about Email Marketing Wednesday as Kennedy is?(3:40) What does segmenting your list even mean? (5:50) When and how you segment your list depends on what you sell (with examples!) (7:52) List segmentation when you sell products with a broad range.(8:24) What does 'segmenting by interest' mean? (10:12) Three types of segments you need - Segment Number One. (10:49) Three types of segments you need - Segment Number Two. (11:25) Three types of segments you need - Segment Number Three. (12:20) How to segment your subscribers. (14:10) Subject line of the week. What is email segmentation? What even is email segmentation? All it means, effectively, is taking your list and dividing it into parts - or segments - a bit like an orange.So if you have different people on your list with different needs, hopes, desires, and interests, splitting them into segments allows you to give each of these groups the best possible service. Because if they have different needs and interests when it comes to your business, saying the same things in the same order and using the same angle and approach isn't really going to work, is it? If they're the same type of people, by all means, treat them in the same way. But if they're not, then you need to communicate to these people in different ways. And that's where segmentation comes in. When should you start to segment email subscribers?Want to know the truth? Email segmentation freaks a lot of people out. And it's understandable.You're probably wondering whether it's too early or too late for you to get started. Is your list too small? Too big? When is it just right?You see, email segmentation is a very powerful tactic to make sure you're constantly putting the right messaging in front of the right people.If you've ever heard anyone say that you don't need any type of email segmentation until you reach 20,000 subscribers, well, that's a really broad and arbitrary statement to make. Because potentially, you could be in a situation where you have just a handful of subscribers, but they are different types of people with different needs.And if that's the case, then you need segmentation from day one. So the right time to segment your list depends on the type of people you serve and the products or services you offer.  Why you need to segment email subscribers based on their interestsIf you sell a product with a broad range, you might want to segment people based on their interests. Let's say you sell baby gifts and keepsakes. You can segment your subscribers depending on whether they have a boy or a girl or how old their baby is, for example.In this context, interest means more than hobbies. It means knowing who your subscribers are and what they're going to be interested in when it comes to what you sell.So if you offer salsa dancing, you might have products or services tailored to beginners, intermediate, or advanced dancers. There is zero point in telling the beginners about stuff that's really complicated because they're not going to be interested!If that's you - if your business works a bit like that - then you can start segmenting your list on day one. And if you don't, you're potentially doing your audience a...