Building an email list can be so powerful for your business. Emailing is a great way to engage with your customers and build the know/like/trust factor that is so critical. I don't want you to let your fear hold you back. Start consistently sending a weekly email! It's all about great content and developing a relationship, and it doesn't have to be "salesy". Remember, they subscribed to you because they felt a connection so BE YOU! To help get you on your way, I sat down with Tarzan Kay, Email Copy Queen, to talk about some of her best tips and tricks when it comes to copywriting and all things email! Hit the Highlights [4:05] Copywriting Basics [6:10] Subject Line Hot Tips and Tricks [10:50] How Often Should You Email? [11:55] Nurture vs. Promo/Launch Emails [14:15] Be Upfront With Sales [15:25] Launching Email Sequences [17:20] GIF or JIF - the world may never know LOL [21:20] Compete with Yourself Instead of Industry [23:00] Not a Grammar Junkie? [27:00} Rapid Fire Questions All About Tarzan Tarzan Kay is a former copywriter, a whiz at digital course launches, and a sci-fi fanatic! She loves helping people grow their businesses with email. Whether it’s selling an online course or booking their first day-rate client, she loves to see people leverage the power of email. Important Links Get in touch with Tarzan here>>> tarzankay.com/email Or find her on Instagram - @tarzan_kay   Tarzan shared 2 great tools - Litmus and makeagif Episode Sponsor This podcast is sponsored by our Equipped sponsor, Trendy Mama Boutique. Anyone else constantly looking for new and fun activities for the kids to do at home, especially now??? #quarantine Trendy Mama Boutique has so many solutions to keep kids creative! She has Lego building kits, personalized puzzles, chore boards, handwriting boards, just to name a few!To shop go to trendymamaboutique.com/ Subscribe and Review I am honored to show up each week on The Jennifer Allwood Show and bring you inspiring and actionable content. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps our download numbers and makes sure you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review!