so obviously, the virus that shall not be named is happening right now. Okay? And I'm seeing basically one of three things from companies, entrepreneurs, and even people in their life. I'm seeing the, the number one, which is everybody reacting and "I'm afraid I don't know what to do." And really, really advocating their leadership as an influence in a company. Number two is "we're aware of what's going on. We're standing strong in our structure, and this is our commitment to you. This is how we're going to go deeper, and this is how we're going to do it." And then number three. People pretending like it's not happening and not mentioning a word of it. Now, it doesn't matter if you take a side or not, but it definitely matters that you speak the language of the people that are consuming your content. And so everybody on this planet is talking about this. And if you do not, if you do not acknowledge it, even in. "Hey, we understand this is happening. Here's our commitment to you." You are going to lose and you're going to lose so fucking hard that you will never be able to recover. People are screaming to be led and to have a pattern interrupt from fear and panic and you pretending and not acknowledging things that are happening will not come out right now. But I'm telling you in 30 60 90 days when you have no customers left, no engagement left and nobody's coming in. It's because the fallout was from burnt relationships that came from a couple days back or a couple months back. And so I don't need you to be like, Oh, it's a conspiracy theory, or it's 5g or it's this, or it's this, or it's this. It's just you need to be able to articulate. And speak the language of your customers. And so currently everybody is speaking about this topic and if you are acting like nothing is happening, you are speaking French and they only speak English and they will not understand, they will not resonate and they will not relate because you are not meeting them where they are. And so I'm telling you right now, if you are an influencer or anybody of influence, if you have a following, if you have a business and you have not even just said, "our commitment to you is this, and we are here for you, and we're willing to do whatever it takes to ride this out together with you." And taken the opportunity to go deep with your customers, you're going to lose and you're going to lose so hard that there's no recovery and I can't save you. And I'm a magician when it comes to this stuff. And so you need to take this opportunity and utilize this opportunity as you have it.