It's time to have a serious conversation about your email list. Today's episode is about re-engaging or cold email list, or I like say your email list is not dead. It's just sleeping. It's just sleeping. If you ever seen that movie? The Sandlot, remember that movie? It was one of my favorite movies as a kid, but re-engaging your email list or re-engaging your customers or re-engaging any of your customers regardless of their platform? Reminds me for whatever reason, even though it doesn't contextually make sense when the little kid pretends to drowned so he can get CPR from the lifeguard. Who he has a crush on. And the way that I think about business is if somebody has trusted you enough with their email or their credit card, and they're not engaging, that's their way of begging for you to lead them or pay attention to them, or to guide them differently, to either realize that they don't want to be in your world anymore. And your journey is complete, or they need you in the world to guide them and lead them because they trusted you already. And so literally I created this is proprietary to me, but I created the nine step method. So I call it the nine step AAA method. And I say that AAA is not just when your car breaks down. It's also for when your relationships break down in your company.  And quite frankly, it also applies to your team culture to your other relationships. But in this lens, we're going to be talking about how it applies into your business and into the relationship with your customers.  And so I think the most important thing to remember with all of this is that none of this is permanent. Let's say you have an email list and you stopped emailing them. Your list isn't dead. It just needs CPR. It needs to be revived. It needs to be brought back to life. If you were consistently on social media and then disappeared for 90 days, you don't delete social media. You reengage, you lean back in with a plan to get the blood pumping again, and then to keep it pumping. And so it's really important to understand that when it comes to our business, regardless of your business, Engagement is basically the art of a relationship we're really talking about is how to keep a relationship fresh, how to keep a relationship, exciting, how to keep it connected, how to keep it valuable, how to keep it moving forward and just like anything. If we do not pay attention to it, it tends to become stale and pretends to become stagnant. It'd be 10 to lose. Like it tends to lose its a lore it's excitement. And so we need to be paying attention. And in my opinion, my expert non-expert whenever you want to label me opinion, I don't think there's any better place to be attentive of a relationship than the place where the people who you're tending to are the ones who keep your business running. Like we're talking about loving and nurturing the people who pay your bills. Who pay your employees bills, who are the ones that are responsible for your company, going from five to six figures, six to seven, figure seven to eight figures, eight to nine figures and nine to 10 figures because newsflash, without customers, you can't grow a business. And in my opinion, this is the most important thing to understand. And it's the most important tool to have in your toolbox in any area of your life or business, because you will always need. The ability to be in a relationship with your customers and to understand that game and to plan for, if it does get quiet or if it does go soft or something happens and you have to re-engage. So that's why I created this nine step process. So I call it the nine step AAA method. And it's not just for when your car breaks down, it's also for when your relationships break down. But when I think about re-engaging buckets, you can apply this in a lot of places. You can apply this to your email marketing. You can apply this to your social media. You can apply this to your mastermind. You can apply this to coaching clients. You can