This episode is such an accidental marketing for health & fitness pros post! Seriously, maybe the universe is sending me a message but I keep getting sent to dating sites. And then an article popped up with dating advice. For kicks, I read it. And I felt as if I could practically have changed the title and made it a post for marketing for health coaches.    Alas, I did not! Look AI may be what you’re using to create a draft, but I hope plagiarism nor AI is running your business. The playing field is way too level if you do that. There’s no YOU in it.    So here’s to your first date and everyone therefore after, with your new ideal customers.    Use Your Personality: Or Your Brand Personality  Why would you ever want to attract someone by acting in a way you aren’t? Say you’re introverted and you like movie nights, dinner for two and you go online to a dating site and make it sound as if you’re the life of the party and enjoy dancing in clubs to dancing in the living room.    Likewise, don’t get yourself all excited and enthusiastic if you are calm, quiet, and subdued in working with clients.    If you use words like “girlfriend” and people don’t like it, do you change or do you use what attracts people who DO like it? If you would stop using some term that actually fits your ideal customer, because a stranger disliked it, you’re like Julia Roberts’ character in Runaway Bride who doesn’t know what kind of eggs she likes and changes based on who she’s with.    Start with Flirting    Never forget that if you’re in-the-face, and skipping the education or you’re in a frenzy when talking… you alienate anyone already intimidated by overwhelming information, or in a frenzy with life themselves!    Just flirt. Share some science. Explain the science. Listen, scientific studies are misinterpreted ALL-THE-TIME… so go back to your grad school 101 courses on interpreting types of science studies and know that this information is so very basic and much needed. Many women don’t realize the difference between a small study and a large one, an 8-week, and a 10-year, a split routine, and total body, the sequence of exercises, or the amount of rest and impact on them.    Just little things. One thing at a time. A flirty look takes seconds and has you looking again in a few minutes right? Exactly.    Ask for Advice   Marketing for health & fitness pros has never been so easy! This one is foolproof if you share something that matters to your audience.    What should you wear for a photo shoot? What should you call your next program? How would you describe our business? Which colors do you like best? What logo design is your favorite?    Women love to give their opinions! And they will. What they say may or may not be as important to you as the engagement. DO be prepared for responses and then comment!! On every single one!    I’ve gotten great responses to ingredients in a new product, to which dress to wear to an event, and which tights to wear at a photoshoot.  Ask Some Questions that They’ll Ask (subconsciously) After  Did I feel heard?  Is there something that makes me curious to know more?  Did I feel more energized? Did I laugh or smile?  Do I feel a little more inspired or excited?    Marketing for health & fitness pros from dating advice - who knew!? But you truly are starting a new relationship. Let them see the real you, or the you that is your brand.  Resources:  Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course Other Episodes You Might Like:  Fitness Marketing Hacks: https://www.fitnessmarketingmastery.com/fitness-marketing-hacks/ Successfully Marketing to Active Older Adults | Fitness & Health Coaches:  https://www.fitnessmarketingmastery.com/older-adults/