Be not an impostorWhen I look back and I think of regrets, it's always me not being as cheesy as it sounds as authentic as I could be. And for a lot of my career having a personal brand, I was pretending to be somebody I wasn't and I was being more serious and not expressing my energy and my weirdness and I was trying to look like everybody else in my industry. And a lot of the other women in my industry are very polished and serious. And it wasn't until I realize that inauthenticity is exhausting and I didn't want to act fake anymore. Then I started to get food jokes and talk about my love of crack and just weird glitchy things that I was embarrassed to share about. So when I look back, I would say that I wish I would've done that sooner. I wish I would have just been fully me from the get-go versus spending the first few years pretending I was somebody that I wasn't. Empathy is UnderratedYou can have many different business models, but not all at once and that's the mistake people make. They tried to do it all overnight and then it is confusing. I don't like following a lot of the marketing rules because I believe that a lot of them marketing is a science and an art, and I focus a lot more on the art of marketing than the science of it. A lot of people focus on the backend, the analytics, the ROI, they focus on their numbers versus focusing on how I actually impacted my customer. A lot of marketers don't really care about their customers. And because I actually care and because I actually respond and because I put humans before metrics, I'm able to connect deeper with my audience and that potential customer. And so then I'm able to have word of mouth marketing, which costs me $0. Everything I've done is been organic. I don't spend a dollar on ads to create that content that actually spreads. I have to focus on shareable content. I have to put the customer first and I have to focus on human psychology more than I do. I move forward and I create content that I know is going to help her because if you get so stuck in the analytics and marketing. Empathy is just so underrated right now. And I think that is the reason why I stand out is because I actually give a shit. I actually give a shit about who I'm speaking to and they can feel that.Consistency breeds, legitimacy. And so many people are in this paralysis of what should I share? What should I post? First of all, they don't know who they're talking to. So that's why they have this paralysis, but then they post once a month or once a week. And they're expecting people to buy their shit. And let's be honest. Top of mind, awareness is everything. I'm just trading and buying attention. That's all I want. Just your attention in your eyeballs. And so if I'm not relevant, then they're going to go find someone else who is. And so for me, I'm always putting done is better than perfect. I'm always putting consistency before the perfection, because if I only posted when it looked perfect or when I felt like it, I probably post once every eight weeks. Your consumers in front of you and if you're not speaking to them on a consistent basis, they're going to go find someone who is.My favorite thing in the world is to create. Nothing makes me happier than just creating a really funny or interesting or educational piece of content. I love being creative. And so that helps me to be consistent because I actually enjoy what I'm doing. And when you love what you do, you can actually show up and be consistent. So I think the big issue is a lot of people don't actually enjoy creating content. The reason you're good at marketing is because you're good at humans and that's it. People want it real value, real connection. They want empathy. it doesn't need to look perfect. Your feed doesn't need to look perfect. You in videos, doesn't need to look perfect. You just need to show up and be you because gone are the days. 2014, 2015, where people wanted to see everything. So aesthetically perfect. I think