Three things you must get crazy good at to build a successful online business. If you have followed me for a while, you know that I love keeping everything I teach simple and straightforward. We have enough things in life that make our brains hurt, like spreadsheets, taxes, and annoying people!!! In my 12 years as a mostly digital based entrepreneur, I have made more mistakes than I can count. Many of them would have been easily avoided if I had someone like me kindly yet bluntly saying, “ Girl don’t do that,” “Watch out, I tried that four times and it doesn’t work,” “Sis you may want to approach that in a different way.” But back then business coaching wasn’t a thing, there was Tony Robbins and Zig Ziglar CD sets (which of course I listened to all of them), and there certainly wasn’t a female business coach sharing her wisdom. ProjectME with Tiffany Carter is my way of providing all of you dream chasers, ambitious, multi-passionate, and service-centered women the support, encouragement and practical guidance you need to achieve your goals smoother, faster, and much easier than I did. To have that thriving online business you so badly desire, you have got to get dang good at three things, and they aren’t what you expect: Identifying and processing your emotions. In order for you to attract your ideal client, you MUST connect with them on a deep emotional level. You can’t do that unless you are able to deeply connect with your own feelings. Most people blow this part off because they don’t realize how important it is, and it super uncomfortable to feel your feelings, if you spent most of your life trying to stuff them (like I did). Cutting out distractions. When we aren’t sure of what the heck we are doing (which BTW no one ever really is), we can get caught up in studying other people’s businesses, their content, their books, their videos, their pricing, their style, and so on. Then you end up creating a brand and offerings that aren’t unique to you, and therefor nothing converts into cash. Stay in your lane, force yourself to put blinders on, trust your intuition, and spend more time consistently creating than consuming. Writing marketing and social copy that connects. For online-based businesses, and brick and mortar lead generators (ie. blogs, social media, websites), written content paired with captivating visuals is what converts to clients. Even if you have the money to pay a top copywriter, you will blow a ton of cash, and waste a bunch of time, if you don’t learn how to convey the voice of YOUR brand, YOURSELF first. How can you expect a talented stranger to capture the essence of your brand and ideal client’s emotions, if you haven’t done that already? Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.