Today we are talking to Holly Carroll about how being authentic is a crucial element to your brand. We've said it before and we will say it again. No one will trust you if they can tell it's not the real you. Holly Carroll is the Muskoka Luxury Realtor and author of“Selling Secrets You Can’t Afford To Miss." She is also the former Miss Canada.Three Things You’ll Learn in This EpisodeLearn how handwritten notes reach your audience.How do you get people's attention?Authenticity always works best.ResourceCheck Out Holly's InstagramReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing Jew podcast, folks we're chatting about today, we have a social media star, like you got some star power. And I was just sort of scrolling through Instagram. And she messages me and I'm like, Hey, how are you doing Nice to meet you.And it was like, I guess really authentic. And then I started checking you out on social and like, Damn, she's got 90,000 followers or content gets a shitload of engagement. And it looks like she's doing everything right. And I'm looking at your I'm on your Instagram page right now. And dude, perfect. Looks great.And you're a luxury agent out of Canada. So I was like, Dude, why don't we do a show? Let's get on here. Tell us what's, how did you get here? What are you doing? And how are you all over the place? Because you're definitely not shy. And I think one of the problems that people have on social media is like, Oh my God, if I post something, someone's gonna think this of me or someone's gonna think that of me. And at the end of the day, who gives a shit. Nobody hires anyone they don't relate with. And oftentimes in sales and business and whatever the hell we're doing. We often overthink it, I think, and we try to be someone we're not. But my goal today's show, and I have a feeling she's going to do a good job at it is talking about why you should be fearlessly authentic, quote unquote, your own words. So without further ado, let's go ahead and introduce our guests. Miss Holly, Carol. Holly, how are you?I'm wonderful. And thank you so much for having me on. I did find you. Oh, where? Yeah, how did it work? It was actually through this course that I took. And they had your contact. Oh, okay. I'm gonna message this guy. And then boom, here I am on the show. Very grateful to be on this show. If you don't ask you don't get you know what I mean? Like, same thing for all the agents out there. If you don't ask for referrals, you're not gonna get referrals. If you don't tell people you're in real estate, they're gonna keep forgetting and you're gonna be a closet agent. If you don't put yourself out there. It doesn't work because you're the brand now your broker Holly wants you to tell him where you're nothing you said that. I love that you said that because literally like 90% of the time it's just showing up and being out there. Yep, conversations you'd like to face is the brand that's why social media if you're not if you're in real estate, you're not on social like you're only losing an opportunity. I sale time is no longer optional. It's a necessity unless you don't care when other people start cheating on you with agents like Holly you know they're gonna go hire somebody else that's going to be a lot more present than somebody that they forgot about.All right, Holly, so tell us you're in your you do luxury in Holland. I can't say this Canadian name all the Canadian Muskoka Muskoka. Okay. So Muskoka, and that's outside of w