Episode #25. In online business, basically everything is copy. Whether you’re writing a social media post or putting together a sales page, you’ve got to get the right words down. That’s why I have someone special on the podcast to help out with this essential part of business. Welcome—Laura Belgray!Laura is the founder of Talking Shrimp and co-creator of The Copy Cure. This Gal is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.In this episode, you’re going to get copywriting gems that will make your message come out so much clearer! And more than that, I think you’re going to be inspired by Laura’s journey. Don’t miss this one, listen in now!In This Episode You’ll Learn:The mindset shift you need to make if you’re willing to become a starHow to make your business an expression of who you areWhy it’s OK if a core value in your business is lazinessHow Laura made a pivotal connection with Marie ForleoLaura’s tips and tricks for writing awesome copyThe biggest copywriting mistakes Laura sees—and how to fix them!How to write copy that sounds like you AND makes the saleFavorite Quotes:“I’ve come to a place where I realized the business is about me. More and more, I invite it to be about me.”“Don’t hide what you do under a bunch of buzzwords. If you help people lose weight, say that!”“My business is about making it an expression of who I am and getting paid in the different ways I can through that.”“For a long time I was hiding behind my business and my coffee. There were no pictures of me on my site. People would say, ‘Where are you?’ I’m like, ‘It’s not about me, my business isn’t about me, it’s about the copy.’”Discussed on the Show:The Copy CureJaclyn’s Authority IncubatorMore about Laura:Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV — and don’t skip the commercials — you just might see her words on air.Find Laura:Talking ShrimpLaura on InstagramLaura on FacebookLaura on Twitter