High five for Round 5 with Larry Levine! As Collin and Larry talked about keeping your word to build your reputation and brand, today, they will be talking about honesty and being true to yourself in selling. It’s high time to stop identifying yourself with your company and start selling as your true self. Tune in and learn more in this latest episode of Sales Transformation!Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSBe honest, beyond anything elseInner work first, outer work followsPerception is realityStep away from the company and make yourself the centerQUOTESCollin: “People think their brand is something they need to create, and it's not. Your brand is who you are, who you really are.”Larry: “The toughest work that salespeople have to do, it's the work that many just choose to just push off to the side is the inner work.”Larry: “If you can really key in on the inner work, the outer work becomes so much easier, but that's the crap everybody wants to run away from.”Larry: “It's time to step away from your company. It's time to step away from your product. You got to become front and center because in my opinion, if they can't make it past you, you're dead in the frickin water.”Connect with Guest and learn more about what he’s been working on!About LarrySelling From The Heart LinkedInSelling From The Heart WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.