Collin Mitchell and guest Lloyed Lobo delve into the world of entrepreneurship and sales. They discuss the challenges of starting a niche business, the importance of finding your ideal customer profile, and the power of building a community around your brand. Lloyd shares his journey of building Boast.ai and the strategies they used to bootstrap to 10 million ARR. The episode highlights the significance of authenticity, perseverance, and niche targeting in the entrepreneurial journey.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Lloyed Lobo (Co-founder, Boast)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!