In this episode, host Colin Mitchell welcomes sales author Mark Hunter to discuss how to sell in today's environment. They talk about the challenges sales leaders are facing and provide strategies for navigating tough times. Mark emphasizes the importance of understanding customer priorities and decision-making processes. He also highlights the need for sellers to focus on building relationships and creating value for customers.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Mark Hunter (Sales kickoff speaker, The Sales Hunter)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!