30 min listen
694 - Building a Winning Sales Playbook: Key Ingredients and Best Practices, with Tom Slocum
694 - Building a Winning Sales Playbook: Key Ingredients and Best Practices, with Tom Slocum
ratings:
Length:
12 minutes
Released:
Oct 19, 2023
Format:
Podcast episode
Description
In this episode, host Colin Mitchell interviews Tom Slocum, the CEO and founder of the SD Lab, about sales development and building effective sales playbooks. They discuss the importance of having a playbook and the common mistakes companies make when creating one. Tom shares key ingredients for a great playbook, including buyer personas, sales scripts, and objection handling. He also provides insights on where the playbook should live and how to make it easily accessible and interactive for the sales team.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Tom Slocum (CEO and Founder, The SD Lab)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
Released:
Oct 19, 2023
Format:
Podcast episode
Titles in the series (100)
Episode #14 S1-EP14 Humanizing The Sales Process with Chris von Huene: Collin welcomes Chris von Huene in this fantastic episode of Sales Hustle. Chris gives us a brief background from being a Financial Planner and Analysis to transitioning into Sales. Al lot of things happened along the way when Chris entered the sales world, but one thing’s for sure, he fell in love with sales right away. by Sales Transformation