In this episode, host Collin Mitchell welcomes Mark Cox on the show to discuss the importance of negotiating the value of an opportunity in sales. He emphasizes the need for collaboration and aligning on the value of the opportunity rather than revealing all cards. Mark also talks about the challenges sales leaders face and shares his experience of closing a significant deal with a top bank in the US. Mark is all about Growth Mindsets and shares his sales transformation journey and the importance of lifelong learning.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Mark Cox (Founder,  In the Funnel Sales Coaching)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!