In this episode, host Colin Mitchell welcomes Andy Paul to discuss the importance of the buying experience in sales. Andy highlights data that shows the buying experience is the most important factor in a buyer's decision-making process. He emphasizes the need for sales teams to focus on creating a positive buying experience to compete and win against other vendors. He also discusses the importance of disqualifying leads and making the right choices in sales. Follow the Host: Collin Mitchell (Partner, Leadium)Our Episode Guest: Andy Paul (Author,  Sell Without Selling Out)Sponsored By: Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!