Today we are talking to someone who knows exactly what their brand is and has capitalized on it with precision. Everyone loves tacos and Alex has discovered a way to merge that with his business helping people find places to live in Austin. Alex helps people find places to live in the Austin area and he has pretty great taco recommendations too. Three Things You’ll Learn in This EpisodeHow do you make sure everyone knows your name?How are top agents thriving during a recession?Why you need to be making content and developing a brand.ResourceVisit Alex's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome. Another episode of the real estate marketing podcast folks we're chatting about today is we're gonna go into branding. I want to talk about the importance of branding. I'm gonna tell you guys a true story. The guests that we have on today, I've never met him before I met him, what, five minutes ago. And we get pitched all the time to get on the show, I probably get four or five, six different inquiries. Hey, can we get on a real estate marketing podcast? And there's a lot of these podcasting companies that just book other people. And I always look at I do always usually do a quick glance, like, I'll look at an email. And I'll do the quick summary on the individual, whether it's a business and I'll be like, are they trying to sell their shit were they trying to do here were they really want to get on the podcast for and they only look for people that offer something that they could teach your audience. And I knew instantly when we got this guest on. I loved his branding. It resonated with me, it spoke to me, I didn't have to look anything. I just looked at the branding and the name of his company. And I'm like, book them, because I understood that he knew what attention meant. I understood I could tell that he knew marketing very well. And he had me at Taco. So you know, what we're going to chat about today is branding. And our guest today runs in apartment locating service. If you've been following the show the last couple of weeks. I'm telling everyone the riches are in the niches in a recession. If you don't think a recession is coming in is coming. We're about to get our asses handed to us. And the people that are going to be ready to adapt to that market will have the best time ever, but those that are not working on their systems, their business, what they're going to do in 2023 right now you're gonna get your ass kicked. I'm warning you right now I've been in this market before. I'm trying to sound the alarm because there's two areas I want you guys to concentrate in. I keep saying this every week one is going to be on your database on your database that'll get you through the recession. Number two is pick a niche. The riches are in the niches especially in a recession. And one of my top agents I'll tell story for introduce our guest, one of my top agents back in the day. Remember, this was like 2008 2009 Her name was Lauren Chu. She's in Chicago. Lauren, if you're listening, shout out to you. When 2010 11 Exodus 2008 2009 I was looking for more agents were crushing short sales, we took on a niche. And we started adapting to what the market was given us. And we went to where the transactions were occurring, which was the distressed market. Lauren at that time, I went out and recruited her cuz I knew she was a good agent. But her business was struggling. She went into the apartment niche, and she started renting apartments and she was making 20 grand a mo