Real Estate is changing. There is no avoiding the upcoming market shifts, but what does that mean for Real Estate? There is always money to be made, you just need to find how to capitalize on it.Three Things You’ll Learn in This EpisodeHow can you change with the market?What might be on the horizon of the market?What's next for the industry.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up, ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Folks, what we're gonna be chatting about today is what is going to happen in this markets. And I've had a lot of interesting conversations in particular, a couple of nights ago, I was at a social, and I was talking to a title rep. And she was spitting out some numbers that were just like, astonishing, to me. And it really put some things into perspective that I knew, but I didn't really think of just yet. Like you guys, I'm also watching the market very closely. And it's such an interesting time, because it's like, you know, you have this thing with inflation, you have all these higher rates, the affordability is a major issue. But then yet, there's still a lack of inventory. And I just find it absolutely astonishing that like, you know, like, what is going on? It's just such a, it's such an odd and different circumstance that we're in here. And then I started, we get into it, we had this really good conversation, we're sitting there talking, and we're like, hey, well, at least then I think she just gave me the stat in the nation. The biggest problem you guys know, this is that people who own properties, I think she said it was like 60 or 70% of people that own a house right now locked into one of these, like super duper low interest rates, like 3%. And the biggest problem right now is going to be well, where are you going to go even if you want to sell your house, chances are whatever you replace your house with is going to end up costing you more in probably getting less for it. And that's just the reality. So we're like stuck, like in people are looking for inventory. But a big issue I believe here is how are we going to get inventory when we can't find replacement inventory for the people that need to open up the inventory. So what are we going to concentrate on in this market, and I'm seeing this last week's episode, if you guys listened to that we had Tommy on, he's a real estate investor, and he has the same issue. And he's like, Dude, I don't have any inventory. But then we're looking at this all time affordability issue and like higher interest rates, but yet the market is still there, you have banks collapsing, but yet people are still buying is just such an astonishing time. And what I'm gonna focus on this podcast today is what I'm gonna make a prediction, I'm gonna focus, I'm going to tell you guys where if I'm you, I would be concentrating my business on and I'm doing it with you. So I'm not just telling you what to do, I'm actually in the process of doing the same thing. Because the reality is, is that if this is the case, where are we going to put the focus in our business? Where should we put our marketing efforts where should put our lead efforts, and all of the above Now, for those of you listen to the show a lot, you know that I'm a huge component about staying in front your database, creating content for them and staying in front of them, right, we have a whole software called referral suite dedicated just to doing that, which you can check out at referral suite.com. But what it is, is that what