With the economic shift, we have to shift how we’re marketing or we are going to lose our customers and potentially our businesses. On this episode Russell talks about how when uncertainty in the world happens you need to make a shift in the way you market and offer your customers a life preserver. Here are some of the amazing things to listen for in this episode: Find out what kind of shift you have to make to sell to a market consumed with fear and uncertainty. See why Dean Graziosi was the last real estate guy standing after the last market crash. And see how you can market with a life preserver and better get through to your audience. So listen here to find out what shift you need to make in these uncertain times. ---Transcript--- Hey, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I am in the middle right now of the Traffic Secrets book launch, which means I am doing podcast interviews, Facebook lives, a million different things, publishing everywhere, and having a lot of fun doing this virtual book tour from the quarantine in my home, because right now we are in the middle of the Coronavirus. So everyone’s locked away at home, and it’s been kind of a nice chance to sit down and only focus on publishing and talking and sharing stories about the book. So that’s kind of what’s happening right now. And what’s interesting is something came out of one of the interviews that I wasn’t planning on. I’ve talked a lot in the past about how your dream customers are either moving towards pleasure or away from pain, and the interviewer asked me how that relates to today’s market. And my answer kind of surprised me, and when I got done I was like, that turned out to be really cool. I need to share that on the podcast. So we’re dedicating a whole episode to that. So with that said, I’m going to queue up the theme song, when we come back I want to talk about what’s happening with economic times, and how understanding if your customer is leaning towards pleasure or away from pain, can change everything for you. Alright so as you know, in most decisions most people make their decisions based on one of two things. They’re either trying to move towards pleasure, or they’re moving away from pain. And what’s interesting is in the last 8 to 10 years the economic market has been amazing, it’s been awesome, super successful, and it’s because of that people have a lot of certainty, a lot of, they feel comfortable. And it’s because of that, a lot of people when they’re making their buying decisions or making their decisions moving towards pleasure. They want a bigger house, they want to live happier, they want to get 6 pack abs, they want to feel good, they want to make more money, they’re making decisions toward pleasure. What’s interesting though, now that this whole Coronavirus hit, there’s been this huge shift. And now everybody has shifted to where there’s fear, there’s uncertainty. When there’s uncertainty in the market, it causes people fear and pain. And what’s interesting is that even 2 weeks ago, most people were making their decisions moving towards pleasure, where today most people are making decisions about moving away from pain. So what does that mean for you? It means for you, you’ve got to look back and say, “Okay, are the products and services that I’m selling right now, are they helping people to get out of pain?” or “Am I positioning them 100% in a way to get towards pleasure?” When I started the Traffic Secrets book launch, my plan was for the most part to talk about moving towards pleasure. If you want your business to grow, you need more customers. If you want, you know if you want to make more money, all those kind of things, that was going to be the message of the Traffic Secrets book launch. Little did I know that the day the book launch happened, that most of the world was going to go on quarantine, we’d all be living out of our homes and freaking out. What’s crazy is the day before the book laun