If this doesn’t get you excited, then nothing will. On today’s episode Russell talks about how to convert cold traffic and put your offer in a way that’s understandable to the masses. He also mentions survey funnels and why they are a perfect cold traffic offer. Here are a couple cool things in this episode you”ll want to hear: How to convert cold traffic to warm traffic and be able to see to them. And how to go on Facebook and meet people where they are at, and build your own email list. So listen below to hear how to warm up a cold audience and convert them to sell to them. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Hey guys and gals, we probably call this a ‘quickie in the car’ if you’re blending the Marketing Quickies show and the Marketing in Your Car show. By the way for those who are wondering we decided to keep it 2 separate things, so we’ve got Marketing in Your Car happening like this and Marketing Quickies. If you’re not listening to Marketing Quickies show, please go to marketingquickieshow.com and subscribe. It’s our daily periscope show. People love it and it’s fun and we’d love to have you involved in it as well. Other than that, everything else is staying the same. We are … I’m actually heading home real quick to go to wife …. go to wife … go to lunch with my wife because that’s what we can do, whatever we want to do, right? That’s why we do what we do, so I’m going to go do that. On the drive home I just wanted to hopefully drop some bombs for you guys so this is what I call ‘cool crap’ and I’m really, really, really, really excited about this. This is the reason why. We’ve been playing with some concepts over the last little bit. In fact, we did an event for our Ignite and Inner Circle members called ‘Funnel Catcher’, some of you guys were there. It was going into this concept deep, right? It was going into … let’s say you’re selling a product, right? You’re hot market … your own list buys it easy because it’s like they love you. Then you go back to your warm market and people who may not necessarily know you but you know what they’re interested in and so we target them on Facebook. We know, okay I’m going to target Tony Robbins fans because they may like me because they’re interested in similar things or whatever that is. That’s where warm traffic is. The big secret sauce is how you get to cold traffic because Facebook runs out of … Facebook is like having a Ferrari on a dead-end road. You go really, really fast and then you run out of space because the interest groups dry up fast. How do you get to the point where you can sell to the cold hard masses? If you can do that, it opens up your business infinitely wide. That’s been my big focus over the last couple of months. How do we do that? What are the different ways and techniques and tools and things we can do to go to the cold hard masses and … some cool stuff’s happening. We started implementing some stuff and that’s why we did the ‘Funnel Catcher’ event to show, here guys, here’s what we’re doing, this is the direction we’re going, this is where you guys should be running with if you want to go and convert the cold traffic. The biggest thing with cold traffic is you’ve got to meet people where they’re at. Using email and funnels things like that to warm them up to where you need them to be, right? A good example if you have an offer that’s going to work in cold traffic is going to the … woah, excuse me that was a big sneeze. You guys got this live, I apologize. With cold traffic, imagine going to the food court at your mall and standing there and yelling at the top of your lungs, “Who here wants to learn how to build a funnel?”, no one is going to raise their hands. That means my offer is a warm traffic offer. Now ideally, I still want to sell Quick Funnels, that’s funnel-building software but no one understands that so if I go to cold traffic and I’m like, “Who wants funnel building software?”, no one