How to break through ROADBLOCKS and get to the next level? You hit those exciting milestones in your business… Whether it’s $1,000…$5,000…$10,000…$100,000, or even hitting your first $1,000,000 in revenue with your funnel (Two Comma Club)! But for whatever reason, no matter what you do, you just can’t seem to get past that first milestone. You get stuck. Something’s standing in your way and you just can’t figure it out. So how do you drive past that roadblock? How do you get to that next level in your business?This is critical because EVERY entrepreneur, every business, and every Funnel Hacker WILL hit this wall at several different stages as you grow and scale. In Part 3 of this 4-part interview with my mentor Mark Joyner, I share exactly what to do to break the glass ceiling in YOUR business. ---Transcript--- Russell Brunson: What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today you are ready and prepared, I hope, for part three of a four part series, where I had a chance to do an interview with my very first mentor, Mark Joyner. And what's cool about this is, in the past, I've had a chance to interview Mark a lot of times, but it was the first time that he ever interviewed me, which was kind of... Anyway, it was a huge honor to have your mentor asking you questions about stuff. And so, like I said, in the first episode, Mark was my very first mentor online. Someone who I, man, have so much respect for, and so grateful for him and his contribution that helped me to figure this game out. And I hope you guys enjoy part three of our four part series with my very first ever mentor, Mark Joyner. Mark Joyner: Okay, third thing, third thing. Russell: Third thing, all right. So, I think the reason why a lot of people, as they're trying to grow their company, they hit these ceilings. I struggled this. I got stuck between one and three million dollars a year for like a decade. I couldn't break that ceiling no matter how hard I did. And what I realized is, as we launched ClickFunnels, the first phase of the business was like, there's the hyperactive, the first set of customers, which were the easy ones, right? They get it, they're the early adopters, they figure stuff out. And those are the customers that are already there. They're just waiting for you to go and grab them. And I think most companies, that's as far as they ever get. In fact, I've been geeking out on the book, Crossing the Chasm right now. And there's the five different things. And the innovators are the first ones. And I think that's where most people's businesses get to the innovators. And that's where they stop, right? Mark: Right. Russell: Then the second phase is the early adopters. But these people aren't... The second phase, you have to learn how to create a customer. Again, when we first launched ClickFunnels, the internet marketers who knew what funnels were like, "sweet, I'm in." And they came in and they got ClickFunnels, the early adopters, right? But then, after that was done, we ran out... It was like being in a Ferrari on a dead end road. We ran out of road, and all of a sudden we're like, "Hey, we got all the internet marketers. Oh, crap, now what?" And it was like, okay, now we have to create customers. We have to change our messaging, create our front end price. They do things so that when someone comes, they don't come with the desire ahead of time, but they listen to the message, and all of a sudden it's like, "Oh, I need a funnel." If you look at, even strategically, the Dotcom Secrets book was to get the early adopters. People who understood funnels were. Here's my strategy of funnels. We got them in. And then Expert Secrets was like, "Hey, do you have talent? Do you have ideas or advice or things you can make money with? That you could share your advice." And people were like, "Oh yeah, I do." It's like, "Cool. Well, you need a funnel to be able to get that message out to the marketplace." And so we crea