How do you handle the haters? When you’re the face and voice of your company there’s going to come a time when someone’s going to talk trash about you. But when you put yourself out there, whether it’s on video, a podcast, a blog, a webinar, social media, there’s going to come a time when it happens to you. I came to a place where I started to think differently about the bashing and untruths. Want to know how to deal with the “haters?” Want to know how to turn the dirt into a castle? Then don’t miss the 4th and FINAL part of my interview with my first mentor Mark Joyner. ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. And welcome back to the Marketing Secrets Podcast. Today, hear a story. This is part four of four of the interview from the Mark Joyner show. And I hope you've enjoyed the series so far. I had so much fun sharing this interview with Mark, and I hope that you get a ton of value and benefit out of it as well. With that said, I'm going to ... No further ado, we'll cue up the theme song when we come back. You have a chance to listen to the exciting conclusion of my interview on the Mark Joyner show. And now it's funny for me because then I feel like now are the team has been doing good, now the next phase is this crossing the chasm. So I've been having my core team, I'll read this right now, we're all geeking out on it because it's fascinating as you start learning. And I pulled that. If you just Google crossing the chasm graph, you'll see a graph of the five phase, the innovators, the early adopters, and there's this big chasm. And on the other side is the early majority. And that's the majority of business, that's where you go from 100 millions to billions is getting the early majority. But there's a chasm because you have to shift everything. It's hard for me because it's the art that we use to get the innovators and early adopters repels the people on the other side of the chasm. It's like the funnels don't work over there, the messaging doesn't work over there, how we structure. And it's like, "Oh, do we really want to do that thing?" But it's like, "Yeah, that's the next phase. Otherwise we're just going to hang out where we're at forever. Right?" And we always say good is the enemy to great. Right? We're doing good. Oh yeah. There's perfect example of the graph right there. Yes. Yeah. He uses the big scary chasm, yes. And so for us, that's the next stage. The early majority, if you look at my business, right? The innovators were the people, the internet marketers who understood funnels. They were the first group. Next were the early adopters. These, for me, are the influencers, the creators, the experts. Those are the next phase where they're the people that are already, they're creating stuff and we're saying, "Here's how to get your creative message out." And so they've been really easy to become early adopters. But the early majority are the business owners. It's the chiropractors, the dentists, the LASIK surgeon. That's where the majority of existing businesses need funnels. How do we make this mainstream? How do we get to that next tier? And there's some that's bled into that, but for us to make that strategic move, it's hard because the dentist doesn't build their own funnels. Right? The person on the book or does the course, whatever's, typically ... They're the CEO and the marketer. And it's like they're loving this stuff because they'll spend the time to learn the strategy, do the thing. Over here, their dentist wants more dental clients, right? Or they're the restaurant who want ... They're not marketers, they're not going to learn marketing. They just want the tool. It's like we have to restructure so much of how the software alone needs to be rebuilt differently to be able to handle that next phase. The marketing, it's literally like it's a big rebuild. So there's fear, there's excitement, there's kind of that thing. And we're testing a lot of things on a small sc