The biggest thing that I've always found is that the fast track to getting to where I wanted to go was getting the blueprint from somebody else who had been there, who could help me avoid the stupid mistakes that I would've made on my own, and that I did make on my own. And I think that is one of the big things is thinking that you have to go it alone thinking that banging your head against the wall for years and just trying to out-hustle things is a really poor strategy.the biggest thing I would say is being clear on what the big idea is behind what you're writing. So a lot of the time people tried to jam to me any ideas into one piece of content that they're creating. So let's say an email or a social media post, they have three or four different, big ideas. And what it does is actually ends up diluting their entire message. So the way I think about it is if you think about a big idea for a piece of content, is how can I get this person to look at the problem or the solution to the problem just a little bit differently.It doesn't have to be massive. You're essentially just getting them to view the solution or the problem that they're dealing with a little bit differently, and then giving them a new and better alternative. And that could be a different way of thinking that could be a product. It could be an opt-in that you're trying to get them to.And so what happens is it way too many people try to talk about way too many things in one post. And so what happens is you can think about it like inside of your content, through each piece of content, there should be a golden thread and each sentence in that piece of content should support that one big idea.But the issue is a lot of the times what happens is that people are the copywriter or the person who's creating the content. They pull the person's attention in way too many directions. So the person can't actually understand what it is that they want them to know. The other aspect would be over the hypey copy. The days of the one big thing that your doctor doesn't want you to know, it doesn't work anymore. It's because the entire market is far more sophisticated these days and they don't fall for that stuff anymore. So it's a concept that you talk about a lot where it's like it creates reactants.All it, all you need is one, one instance where you're just way too hype-y and it can repel an entire audience away from ever wanting to buy from you or from wanting to consume your content moving forward. And then I'd say probably the last thing is being too boring. This is the thing way, way too often, people talk about, Oh, long copy, doesn't convert, XYZ doesn't convert.I've had emails that have been five pages long that have converted very well. The big thing is you just have to have the right melding of education and entertainment. You can't have it be super boring and expect people to read to the very bottom. And then probably something that kind of goes in alignment with that is people that try to be too aggressive in the copywriting.They write, one of the big things is people want to feel like you are a supportive parent that is sitting on the same side of the table as them kind of being like, listen, I get where you're at. I understand it sucks to be here. I actually have a better path out. Let me show you this way.Whereas a lot of the time people think that by being super overly aggressive and being like. Listen up very in your face ish, that they're going to get people's attention to keep it. All they're doing is just creating reactants and pissing these people off and actually repelling them away from ever buying anything from them.So the very first thing that you can always think about the people love, and it's been the way that we've passed down knowledge since the very beginning of time has been stories. So stories are great metaphors and analogies are also amazing because what it allows us to do is it allows us to essentially take something that somebody may not know a