Email systems makes easyWhen we think about email, the first thing to remember is most people think the purpose of email is to sell on my list, that's number six. Because in order to sell an email, what do they have to do to open it? What determines if they open it? Is it the content in the email? Is it the subject line? It's the relationship with the name?Most people overcomplicate email. With no appropriate evidence to do and it's really the simplification of the thinking process that makes this easy. But when we think about somebody giving us their email, it always comes asking for something in exchange. So there's an expectation. We have a fiduciary duty to deliver it. When we think about email, the purpose of email is to create a container or a journey that guarantees that you promise that you deliver on what was promised or gives them the best possible solution. You need to create the process and the container that helps them with that process. You need to create the process and the container that helps them with that process. And this doesn't necessarily mean that you have to email them 30 days in a row, but you have to create this environment that they can get there. So that's the first thing. It's just the thinking. And so when we give somebody a lead magnet or we're doing lead gen, and whatever reason we're doing lead generation, there's something that they are expecting to receive in return.And then we also have to understand that when we're in this world of attention, People are scrolling. There'll be on social media, they'll see an ad, they'll hear your podcasts. And they're going to have this dopamine of I want that right now, but that doesn't mean they're going to take action on it right now. And the amount of times they're like, I want it right now. I hit their inbox and then they never even download the PDF. They never even upload the video. They never do any of it. So they have this negative experience. So we just want to understand the human nature. On the other side of this, we are trying to meet them where they are. They came and opted in. They asked for something where I see where you are and then we have to understand what breadcrumbs are required to take them out of. What's comfortable for them out of what is in their life and help them achieve the change that they're looking for or the awareness that they're looking for around their information they're looking for.Customize a customer journey. For example email one, step one duration direction, step to figure out what path you need to design and then start designing it. And every path for me always starts with email one. Congratulations. Welcome to the family. Email two, we give preparatory commands. And then email three, if it's duration. You always want to think about is every email takes somebody on a journey. Every one of them, it meets them where they are. It gives them a topic idea. A focus tells them where they want to go and then gives them one call to action to get them there. Psychology EmailLike just behavioural psychology and the way that we work as human beings, when we come seek something, I'm going to give you something in exchange for something. We are advocating our safety and accountability to the person we're doing it with. There's a part of us. It's something's not working. I need something. I want to learn something. These are the people that I'm trusting with my email to deliver what was promisedWhen we think about email, the first thing to remember is most people think the purpose of email is to sell on my list. That's number six. Because in order to sell an email, what do they have to do that? The opening, what determines if they open it? Is that the content in the email? No. Because they can't get there. Is it the subject line? No. Because you can be a sleazy as you want. It's the relationship with the name that hit their inbox that determines if they even get to the subject line, which then determines if they even open the ema