Brandon says, I have a question. You talk about people pay for access and accountability. I've taught people pay per perspective, a good experience in relationship. Can you help me out to reconcile? These thoughts are buying two new ones. So I absolutely love this question, right? And so I think this is an end answer, not a bot or, or question, right?So the first thing is that when we really, really think about it, I have a pretty unique perspective. I have some, you know, proprietary protocols and methods that I've created. That were basically repurposed and improved upon other things that I've learned. And so if you think about it from a marketing perspective, I've probably been on a hundred interviews that exist on the internet right now, just from just talking about marketing.There's videos of my keynotes, there's some videos of my intensives, there's audio recordings, there's podcast episodes. And in all of that, basically everything that I teach is all out there on the internet for free if somebody wants to take the time to go find it, source it, and then put it in the correct order.So when I started saying people pay for access and accountability, not answers, it's because technically everything that I teach, you could find together through all my competitors or even my content alone. And then you would come and try to figure out the right order. And so the access and accountability, actually, I think Brandon includes, if I was to deepen the answer to what I teach includes perspective and a good experience in a relationship. So first, relationships are number one for me everywhere. I don't have a product. I don't have content. I don't have a lead magnet without my come from being a high quality relationship and good experience.So both of those belong underneath foundationally everything. So I would say that when I say people pay for access and accountability. The foundation of that includes a good experience in a relationship. What I do appreciate about your question is that I should say people pay for access and accountability with your perspective, which makes it a thousand percent true.Now, your perspective isn't that your, the answer your perspective is that the way in which you can Neo the content, the way that you can see the matrix and put it in order to meet people where they are and move them to the next step is where your perspective comes into play. That's your expertise in the way that you manage things and design customer journeys where now people are getting access to you and your perspective, but accountability in the process of the journey that you've created.Now, accountability doesn't always mean that you have to do your homework and you have to do this accountability as being front of mind. Understanding how neural pathways work, understanding how human psychology works.  And so you know, Brandon, I know what you do and you're amazing at what you do, but like if I had you and your competitor out into the world and you both had identical lead magnets and your competitor was the typical D bag. That just gave a PDF or one video in exchange for an email and never followed up. And then I have you Brandon who gave the same PDF with video but designed to seven day journey to support them just via email or touch points of like, Hey, you should think about this. If you put this into practice, I guarantee you that your customer gets results and theirs does not.Your accountability and access there is just access to your name, your information, social trigger that's associated with the goal that they're crying to achieve, while their subconscious agreed to trust you and hold them accountable to feel safe as they go through, over and over and over and over.So, to answer your question, I think the thought or the buy-in. That you might want to adopt is people pay for your experience and access and accountability, which is built on a solid foundation of experience and relationships, because that's the undertow of abs